Private Policy

Rackerman Limited ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and your rights. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. If you are based in the EU, we also handle your data in line with EU GDPR (EU) 2016/679.

This policy applies to www.rackerman.co.uk.

Who we are

Rackerman Limited is the data controller responsible for your personal data.
Company No: 14654664
Registered address: 5 Prudhoe Street, Alnwick, Northumberland, NE66 1UW
Contact: info@rackerman.co.uk

What we collect

When you use our store or place an order, we may collect:

  • Your name
  • Your email address
  • Your delivery and billing address
  • Your phone number
  • Information about the browser and device you use to view the store
  • Information about how you navigate and use the store

Why we collect it and our lawful basis

We process your personal data on the following lawful bases under UK GDPR:

  • To fulfil your order (performance of a contract): we use your name, contact details, and address to accept, process, and deliver your order, and to keep you updated on its progress.
  • To run and improve our store (legitimate interests): we use technical and browsing information to make the store work properly, keep it secure, and improve the experience (for example, displaying the correct version of the site for your device).
  • To send marketing (consent): we only send marketing emails if you have actively opted in. You can withdraw this consent at any time using the unsubscribe link in any email, or by contacting us.

Who we share it with

We work with trusted third parties who help us run our business. We only share the minimum data necessary for them to perform their role, and they are not permitted to use it for any other purpose:

  • Payment providers process your payment securely. We do not store your full card details ourselves.
  • Our suppliers and warehouse partners receive your order details so the correct goods can be prepared.
  • Delivery providers receive your name and address to arrange delivery.
  • Email and marketing platforms receive your email address (only if you have subscribed) to send communications you have opted into.
  • Our website platform (Shopify) hosts our store and processes data on our behalf.

International transfers

Some of our service providers may store or process data outside the UK. Where this happens, we ensure appropriate safeguards are in place as required by UK GDPR.

How long we keep it

We keep your personal data only as long as necessary for the purposes set out above, including to meet our legal, accounting, and tax obligations. Order and invoice records are typically retained for six years to comply with UK tax law. Marketing data is kept until you unsubscribe.

Cookies

Our website uses cookies and similar technologies to make the site work, remember your preferences, and understand how the store is used. You can control or disable cookies through your browser settings, though some features of the store may not work correctly without them.

Your rights

Under UK GDPR you have the right to:

  • Request a copy of the personal data we hold about you
  • Ask us to correct inaccurate data
  • Ask us to delete your data (where we are not legally required to keep it)
  • Object to or restrict certain processing
  • Withdraw consent where we rely on it (for example, marketing)

To exercise any of these rights, email us at info@rackerman.co.uk. We will respond within one month, as required by law.

Complaints

If you have concerns about how we handle your data, please contact us first so we can put things right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at www.ico.org.uk.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date.

Last updated: May 2026